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Almost all of Facebook’s & Google’s revenues are from advertising – online & mobile. Thats about $83 billion worth of advertising hitting us every time we get the urge to lookup these websites. And, as our urges to be online, often or always, are growing at an alarming pace, both the companies & their investors are salivating at the prospects of more advertising spends coming their way. Online & mobile advertising is growing at a stupendous pace.

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Unbridled consumption & consumerism, fueled by such advertising, when goods & services are available easily and on demand, can get out of control.

While moderate consumption is required to sustain businesses & development, runaway consumption can destroy the planet. Indeed, there are signs the destruction has already begun.

Don’t click that online ad. Better still, spend lesser time online.

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